Sales Improvement – Sales Coaching and Management Training

Align For Growth

   Sales teams do not succeed alone
   Align competitive position, market conditioning and selling practices to leverage the
   entire organization for success in the marketplace

   Competitive Positioning
     Identify trends
     Define needs
     Create value
     Establish differentiation
     Outsmart competitors
     Competitive Strategy ►    Market Conditioning
     Define value message
     Communicate value
     Strengthen brand
     Identify ready buyers
     Build awareness
     Marketing Strategy ►    Selling
     Fill sales pipeline
     Evaluate prospects
     Reinforce value
     Reposition competition
     Deliver value
     Measure results ►

Growth Environment

   External (Beyond control)
   Leverage knowledge of competitors and
   external market forces to drive internal
   actions ►    Internal (Within control)
   Reshape Internal environment to
   capitalize on market shifts and
   outmaneuver competitors ►

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