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Competitive Positioning

          Recognizing Demand
                    Business Strategy
                    Competitive Strategy

          Creating Value
                    Product Strategy
                    Distribution Strategy
                    eBusiness Strategy

          Growth Environment
                    Internal Growth Environment
                    External Growth Environment

Market Conditioning

          Defining Value
                    Brand Strategy
                    Marketing Strategy
                    Value Proposition

          Targeting Value
                    Market Segmentation
                    Market / Competitive Research

          Communicating Value
                    Value Messaging
                    Marketing Communications / Advertising / PR

Selling

          Creating Demand
                    Exploring for Value
                    Value Dialogues
                    Value Propositions

          Managing Demand
                    Pipeline Analysis
                    Opportunity Management
                    Prioritizing

          Supporting Demand
                    Sales Coaching / Team Workshops
                    Performance Measures / Rewards
                    Sales Process Automation

          Sustaining Demand
                    Transitioning from Selling to Delivering Value
                    Results Tracking / Reporting
                    Positioning References / Referrals

Results / About Us
          Results
          What we do
          Who we are

Contact Us

Answers / Ideas
          Answers
                    What is Strategic Positioning? / Why Does it Matter?
                    Why is Market Conditioning Important?
                    What is a Strong Brand Worth?
                    SALES: What’s Working? / What’s Not?
                    Competitive Advantage / A Moving Target
                    Fueling the Marketing Growth Engine
          Ideas
                    This Time REALLY IS Different
                    Green Business Vastly Oversimplified
                    Harnessing the Revenue Value Chain (Update)
                    The Competitive Agenda
                    Hopeful Economic Signals
                    Positioning for Recovery - Recent Economic History
                    Globalization
                    The Prosperity Factor – Still Working?

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