Competitive positioning defines what the enterprise wants to become and how it must respond to existing demand and create new demand by positioning itself to deliver superior value to it's customers and defeat it's competitors. Without a clear positioning strategy, an enterprise is forced into a defensive posture, continually reacting to competitors and market forces rather than defining it’s own success path.

Designing the Future

• Business Strategy
• Competitive Strategy

Creating Value

• Product Strategy
• Distribution Strategy
• eBusiness Strategy

Growth Environment

• Internal Growth Environment
• External Growth Environment

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