Selling is all-important, the one-on-one interface that reconnects the
value proposition that began with recognizing demand, back to the customer
with a specific need.
Managing Opportunities
Opportunity management is a continuous reality check that rates sales
opportunities against established criteria, aligning the highest level sales
resources with the highest probability opportunities.
Value Dialog
When a customer believes they are being “sold” they automatically resist and
erect barriers that result in competitive or even adversarial responses.
Sales Support
Effective sales support start from the premise that the purpose of sales
support is to make the job of selling easier more efficient and less costly.
Metrics
The right blend of performance measures and recognition is fundamental to
directing the right sales efforts.
Incentives
Designing effective incentive begins with a clear understanding of desired
.and undesired outcomes. Too often the mix is poorly designed and drives the
wrong behaviors.