Distribution as a strategy
Increasingly, access to markets through a flexible distribution strategy can have as great an impact on business success as product innovation or production efficiency. The combination of e-Business and cheap transportation has eliminated and reshaped entire levels of distribution. Channels will continue to fragment as companies strive to deal more directly with individual customers.

Alliances and partnerships
In rapidly shifting markets, even the largest companies cannot dominate every segment. Alliances and marketing partnerships can provide the most expedient way to quickly and cost-effectively acquire near-term sales capability or market access.

Our Solution
Stratus Partners works with managers to evaluate existing and evolving distribution channels. We explore distribution alternatives that have been successful in other industries and look for synergistic alliances. We help craft a distribution strategy that opens access to target customers while reducing dependence on channels whose business model may be at risk.

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