Market fragmentation
Over the past five years many large, homogeneous markets have fragmented into scores of narrow niche markets, each with their own unique characteristics and distinct customer profile.

Wasted messages, Wasted resources
Sending the same marketing messages to the customer in these diverse niches wastes vast amounts of marketing resources and provides dead-end leads that waste sales resources as well.

Right customer, Right message
Market and customer segmentation identifies customer groups with similar buying characteristics allowing custom tailored products and marketing messages to be targeted to reach the highest probability customers through the most appropriate channels.

Our Solution
Stratus Partners helps your management team define the needs, preferences, buying criteria and demographics that divide customers into segments. We help identify products, distribution channels, marketing strategies and media channels best suited to deliver the value message to the customers in each segment.

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